8. Advertising and the Young

from:         Bloodstone43956@i-mail.irs

to:              Raventrap39996@i-mail.irs

date:          7518.13166

My Dear Raventrap ~

In your last message you mentioned you were finding young clients especially susceptible to the temptations of narcissism. This area is unquestionably one of our front lines in the war for contracts. As Our Executive has said, “Train up a child in the way he should go, and when he is old he will not depart from us.” Often it’s just that simple! Habits acquired in youth, on Earth as here below, are difficult, if not impossible, to break as humans get older. Unless of course, a client realizes he has become trapped in them and calls Our Competitor for help.

We must avoid letting any of our clients see what they’ve become through years of bombardment with constant little temptations. All manner of racism and bigotry begin while they are young, as do habits of acquisitiveness and self-indulgence. Even the captivating habit of declaring everything “mine” begins in the nursery. If we do our job right, our clients will hardly notice the vast number of tiny appeals to instant gratification we have placed in their minds. Over time these will end up clinging to their skin like a kind of invisible tar. Only Our Competitor has the power to remove this second skin of self-deception. So far, our researchers have come up empty-handed in their attempts to counteract this power. So, be on constant alert so your clients won’t recognize what is happening. We don’t want them running to Our Competitor for a nice hot bath, do we?

As I mentioned in a previous I-mail, we’ve had great success with advertising slogans. These and their attendant misleading claims have led many to believe products will actually meet their deepest needs. What a joke! Children are particularly gullible. Some want to believe a certain brand of shoes will really make them run faster or jump higher with no particular effort on their part. This is an innocent, but lazy notion that can also help us tempt them to Sloth. Others come to believe they must have a thing solely because “all the other kids” have it. This is the kind of belief we want. It’s very fruitful to play upon the perception that others will not “like” or “accept” your young clients if they don’t own a certain thing or wear a certain type of clothing. It almost goes without saying; you must also foster attitudes of disapproval in their peers, so these feelings of rejection will seem to be justified. Humans crave acceptance practically more than life itself, especially while they are young ~ the adolescent years are without a doubt an opportune time to exploit this desire ~ so any threat to being approved by their peers must be dealt with or the emotional toll will be devastating. We can’t lose if we convince them to hold on to this thought: “my life is over if I can’t have this.” It almost doesn’t matter what it is, as long as our young client perceives that others will judge him harshly for not having it. Again, by coaching them to fixate on the “need” for approval, often from those who don’t really care and certainly have no business judging, you can lead your clients into all sorts of selfish behavior.

Now, if you can build momentum in getting your young clients to “want” what they don’t really need, by the time they come of age, they might even become obsessed with “keeping up with the Joneses” ~ I was the first to use this phrase when I served with the TSA a hundred years ago. They will buy bigger homes, more expensive cars, and all the latest gadgets, for no better reason than trying to acquire what they believe everyone else has ~ whether or not they actually have it ~ and thus will become satisfied they are leading “the good life.” Our Competitor will no doubt try to slip in the subtle suggestion that maybe what they need isn’t more things, but perhaps a closer working relationship with Him, but make sure they are too busy worrying about what everyone else thinks to notice His soft, wimpy voice.

As an added attraction, entice your clients to buy so much that they become overwhelmed by debt. As you well know, money problems can easily spin off into all sorts of hilarious relationship disputes. A husband and wife are will blame one another, families will be broken apart, and occasionally one of your clients might even be tempted to take desperate action leading him straight to Hell. But these kinds of things are only the icing on the cake, so to speak. The main idea is to use advertising to instill a strong sense of self in our clients. Without first nurturing their selfish desires, it’s difficult to tempt our clients to anything more.

Think of training young humans as they think of training dogs. You’ll find the analogy is quite pertinent overall. Whenever a dog displays a behavior its master likes, it is rewarded. Do the same thing for your clients. The more they want, the more they beg, whine, and grasp, the more they buy or pester their parents into buying, the more you must reward them. Feelings of satisfaction, nods of approval, and by all means, “pride of ownership” are just like doggie treats to our young clients.

Make sure any move in our direction is met with the approval of others ~ positive reinforcement ~ while any move in Our Competitor’s direction is met with disapproval ~ negative reinforcement ~ and you will undoubtedly win their contracts in the end.

If your young client starts to question whether or not Our Competitor really wants him to have the thing he thinks he wants, immediately plant the idea that Our Competitor wants him to be “happy” and nine times out of ten, he will put his questions aside. By the time your client is older he may even come to believe that Our Competitor actually rewards those who follow Him with all kinds of goodies ~ a great salary, a lavish house, a new car, pretty clothes, shiny appliances, and the like. If you do what Our Executive expects, your clients will become convinced they somehow “deserve” all these things, even that Our Competitor has “rewarded” them because they were so “faithful.” Always remember, we want their “reward” to be in Hell, not in Our Competitor’s Company!

Your Devoted Cousin,

Bloodstone

Next